Joyce C. Hall (1891-1982) Inducted - Monday, April 10, 1995 Sculptor: William J. Williams Where is Joyce C. Hall in the Hall of Famous Missourians? Joyce C. Hall was the founder of Hallmark Cards, Inc. Hall came to Kansas City, Missouri, at the age of 18 and turned a mail-order postcard business into the world's largest personal expression company. During the 56 years he led Hallmark, Hall initiated many new and important marketing strategies such as functional inventory, automatic reorder, and display control systems, which gave the company an automatic index of public taste. He also introduced self-service for greeting cards with his open display racks. Two highlights of his career are the creation of the Hallmark Hall of Fame, a continuing series of television specials that have won more Emmy awards than any other program on television, and the development of the 85-acre Crown Center complex of shops, theaters, hotels and office space surrounding Hallmark's world headquarters in Kansas City. His creed, "Good taste is good business," is reflected in every Hallmark project.